GC offers research and consulting services in the area of outdoor media to interested clients. The most favourite type of research amongst GC clients includes gathering data for specific sites or for geographic locations and conducting basic analyses on them to compare different locations and choice of sites. The consulting part however has been a core competence of GC, where the company has helped a number of its clients to devise innovative and creative ways of spending their budgets for the said medium. At GC, we work not only with the marketing departments of our clients, but also the CSR departments when it comes to outdoor consulting. The clients engage with us mainly for our overall creative and developmental approach towards the use of outdoor media.
We also have the capability to advise international media houses and research firms on media and out of home industry in Pakistan.